Retail Bricks & Mortar Store Ideas

I'm assuming OUYA will actually be retailing in physical bricks & mortar stores, so going to spit out a few ideas about how that could benefit all involved beyond just extra sales:

Store Parties
Physical stores can be a great place for the community to get together, and for people to talk about and play games. When OUYA launches in June, there is a chance that consumers could just walk past a cardboard display tucked away in the corner of the shop. However, seeing the console in action, being able to play, and even talk to some of the people who have been making games for the OUYA could really help boost OUYA's profile in the wider world

Hardware Upgrades
Since the announcement that OUYA will follow a yearly cycle of hardware upgrades, it'd make sense if console owners had a place they could go to get their console upgraded, rather than having to buy a whole new console or send their existing one off in the post

Brad Schliesser from Gamestop said in a recent interview with gamasutra that the company is looking to adapt and pivot, and the OUYA could provide additional ways for their stores to stay relevant beyond just selling hardware and DLC / app store credit